I have been writing a column on fashion design and fashion marketing for a year now on a sister site, so I have been watching the seemingly never-ending awards show train that started a few months ago and will end with the Oscars in March.
Celebrity - and celebrity marketing seem to have become the most important thing on the planet, so it is hardly surprising how much exposure these events get. Am I the only person, however, who gets a little tired of them?
Gwyneth Paltrow has attacked recent reports of her being viewed as “boring,” simply because her and her megastar husband Chris Martin shun the red carpet as much as possible and prefer to be at home together with their child. True to the world of celebrity marketing, even these comments have been used as tools for marketing the stars.
I’m fascinated by marketing - I used to work in marketing, I am fully aware that now it makes the world go round. MBAs and marketing degrees continue to be some of the most successful subjects to be transferred to online degrees. Just sometimes, however, when I’m surrounded by marketing and celebrity success and excess, I remember the late, great Bill Hicks, who asked, “Is there anyone in the audience who works in marketing? Go home and kill yourselves right now.”
He was only barely joking. I of course recognize how vital marketing is. I just wish we could see less marketing of celebrities and more marketing of real issues: the continued plight of the New Orleans residents; the continued aftermath of the tsunami and the recent earthquakes in India. Now they are the type of successful marketing campaigns I’d like to see.
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