The UK band the Arctic Monkeys are like a breath of fresh air. They are interested in the music - not the celebrity status that goes with it, which is why the Arctic Monkeys have announced that they will not be making any more TV promotional appearances.
Arrogance? For some bands maybe, but with their debut album became the fastest-selling album of all time last year, the Arctic Monkeys have more right than most. What’s more, it was all due to the buzz they had gained through Internet marketing. This was largely due to the social networking site MySpace.
With 57 million registered users, MySpace is very much part of the social networking site phenomenon. Members can build their own websites, list their interests and meet people in a safe environment.
The social networking website has also, as we know, become an excellent platform for Internet marketing. MySpace showcases musical talent and allows bands like the Arctic Monkeys to build up a following without going down channels which many younger people now find uncool and even distasteful. This shift in attitudes about Internet marketing is all great news for the online degree.
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