I have written a lot on marketing and the movies since I’ve started my blog, but it’s just fantastic to see how many good movies are being made right now and the interested ways that methods such as Internet marketing are playing their part in their promotion. Only a couple of years back, people in the movie marketing business seemed to have a tough job on their hands. Only a few years into the age of truly awesome special effects and animation, all we seemed to be getting were formulaic blockbusters or tired comedies called Mom I think I Murdered the Milkman, or something like that.
Last year, there was a surge in quality movies that almost seemed capable of marketing themselves. Behind the scenes, however, just as more subtle techniques (such as using good writers) are being used to produce quality movies, techniques such as Internet marketing (which worked so well with TV series like Lost and movies like Donnie Darko) have seen a constant buzz being created where movies are concerned.
Movie marketing is everywhere right now, without actually being in your face. Visit any media website and you’ll see movies being marketed by Internet marketing. Yet the traditional marketing methods go hand in hand. Walk down any street, and you’ll see movie marketing on billboards or posters. TV and movie theaters themselves still have their role too.
Movie marketing is a great area to get into at the moment. I just hope that that the movies stay good and the marketing stays clever. I hope no one ever rings my home about a movie. Now that’s one type of marketing I really hate!
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